In 2009 MAC came out with the idea of putting together a version of their "Look in a Box" set and sell it only at Duty Free shops throughout the world. Apparently, this little marketing trick worked out nicely for them since this year they are at it again. There are three new, limited time, and exclusive to Duty Free Shop looks put together for you in a tidy little box. From the brushes to the liners... everything is right there.
Say you are in the mood to show up in France next month sporting a Goth look... fear not. Pick yourself the Gothete box and you are there! If Goth doesn't do it for you, try the "Indie Girl" or the "Goldie Rocks" sets. Pretty cute idea, if you ask me. But I'm still baffled as to why they would limit their exposure to the very small number of international travellers.
You can still find a "Look in a Box" set at the MAC counter of Bloomingdale's, but these particular sets are exclusive to the duty free shops and available through the Summer months only. I guess one can always go to the MAC counter and have them emulate the contents of the sets for you... for a price cosiderably lower than a plane ticket's!